Cerillion Blog
The Cerillion Blog provides a regular feed of company news, industry insight and informed opinion, all delivered by a team of recognised experts from across the company
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How Cerillion is filling the B2B Experience Gap
Investing in and reinventing your B2B customer experience isn’t without its challenges, but it needn’t be so tricky – Leonardo Hodgson, Senior Product Manager, explains how Cerillion’s pre-integrated product suite can help improve your customer experience.
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Decoding low-code & no-code
Is there a way for the code-shy to quickly become expert developers, capable of tailoring their business software as they see fit? Adam Hughes talks to Cerillion’s Product Director, Brian Coombs, about the rise of low-code and no-code applications, and how they’re making implementing Cerillion products simpler than ever.
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Public or private: which cloud is right for you?
Public cloud infrastructure is the starting point for lots of discussions when our customers are looking at deployment options for a new project, but is it the only way to go? Adam Hughes talks to Cerillion’s Chief Technical Architect, Andy Blackman, on the options available to CSPs/DSPs when choosing the right cloud platform for them and some of the factors that might influence that decision.
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Will the elderly be key to driving digital growth?
As the over-65 population across the world continues to grow, this previously tech-shy cohort will prove a greater source of revenues for mobile and internet than ever before. How can telcos continue to ensure inclusivity and fair pricing for their eldest users?
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Are we one step closer to Rich Communication Services for all?
Are we getting closer to interoperability between messaging services? Will Rich Communication Services (RCS) be the key to breaking down the barriers between competing technologies, or will industry rivalries threaten to sink the whole matter?
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Sorting the “money makers” from the “value-destroyers”
Could a small cohort of customers be costing you millions in profits? Telecoms companies must protect their revenues by focusing their energies on seeking out profitable subscribers. How can CSPs refocus their attention away from value-destroying customers and towards the money makers?
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Et 4U, Brutus: Are telcos plotting to dominate the mobile handset sales market?
Did Britain’s biggest network operators engage in a “shadowy” conspiracy to consolidate the handset sales market, leading to the collapse of retailer Phones4U in 2014? As a major trial investigates these seismic claims, we take a look at independent mobile retailers, and how they’re resisting declining high street sales.
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Follow the money: five insights from recent telecoms earnings reports
Is it time to get bearish or bullish with telecoms stocks? While we won’t advise you where to invest, we can answer the question – what do recent quarterly reports say about the state of the sector in the first three months of the year?
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Subscription Traps: when taking advantage of a free offer takes advantage of you
Have you ever signed up for a free service, only to find yourself caught in a subscription you never asked for? Subscription traps are the latest dubious consumer practice being tackled by the authorities – how do companies create these subscription traps, and what can CSPs do to help prevent them?
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Don’t panic! Emergency text alerts are coming to your phone
Could a text message save your life in an emergency? From this summer, the UK Government will finally catch up with other countries and start sending out alerts to all mobile phones in the event of major accidents and disasters – why has it taken so long to implement this and what are the pitfalls to avoid?
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Automation automation automation: the key to IoT monetisation
How can telcos turn billions of IoT connections into revenues to match? In his latest industry panel debate, Cerillion’s Richard Doughty talks strategies and opportunities for monetising the Internet of Things, and how providers can be more than just a dumb pipe.
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MWC22: a perverse traverse through the Metaverse
Brian Coombs reports back from this year’s MWC Barcelona, detailing the highs and lows from the showfloor – from the usual bricolage of 5G services and connected devices, to folding mobile phones, cyber-dogs, and the Metaverse causing more than a few eyes to roll.
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Information wants to be free: telecoms under repression and unrest
In times of crisis and repression, telecom customers have been – and continue to be – subjected to restrictions on free communications to manage perceptions and stifle any dissenting voices. From Ukraine and Myanmar to Cuba and Afghanistan, how do telcos operating in unstable markets manage, and how have customers in these regions taken it upon themselves to improve services?
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The B2B Experience Gap: why EX is the new CX, and how to fix “the jalopy of the industry”
It was a B2B customer experience reunion as we brought back panellists from Omnisperience, OCX Cognition and Lumen Technologies for a webinar on how telcos can engage their customers and build more business. Check out the panellists’ key takeaways below, and then watch the full replay.
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The B2B Experience Gap: what CSPs can learn from brilliant baristas
There’s a great deal that CSPs can learn from the humble barista when it comes to delivering a great customer experience. Ahead of our upcoming webinar, Omnisperience analyst, Georgina Elrington, outlines what the B2B sector can take from the world of B2C, and the microbusiness opportunity.
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Delivering a digital experience for the customer of the future
In the digital age, customer experience is as vital an area for transformation as services and infrastructure. What lessons can telcos carry over from B2C into the B2B market? Read the highlights from our recent Total Telecom Congress panel discussion.
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Past its prime: what to do with legacy telecoms infrastructure?
Shutting down legacy telecoms services is a necessary task on the path to modernisation, but risks cutting vulnerable users off. How can telcos continue to innovate without leaving customers behind? And why are many telcos shuttering their 3G networks before 2G?