Cerillion Blog

The Cerillion Blog provides a regular feed of company news, industry insight and informed opinion, all delivered by a team of recognised experts from across the company

Showing 2 posts for date: December, 2020 (Reset)

Why communication is the key to unlocking 5G value

With a variety of factors leaving consumers still largely in the dark as to the promises of 5G, how can DSPs address this failure to communicate and convey its full potential? Guest blogger Teresa Cottam of Omnisperience examines a new approach to customer engagement.

Swallowing the fish: the risks of transforming your service into a subscription

Making the switch from product sales to subscription services comes with the inherent risk of alienating your existing customer base. How can you encourage your customers to become subscribers, rather than one-off buyers? And what does “swallowing the fish” have to do with it?

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