Cerillion Blog

The Cerillion Blog provides a regular feed of company news, industry insight and informed opinion, all delivered by a team of recognised experts from across the company

Showing 2 posts for date: May, 2020 (Reset)

Generation Rent: why the future of subscriptions rests with the kids

Millennials and Generation Z account for a significant majority of users of subscription services. As their share of the public spend increases, how can businesses ensure their offerings meet the expectations of this diverse, difficult audience?

Living Up to the Skype?

Since its purchase by Microsoft in 2011, Skype has struggled to capitalise on the proliferation of video conferencing over recent years, particularly during the COVID-19 pandemic. How did such a formerly ubiquitous service lose its edge over the market it once dominated?

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