Cerillion Blog

Right to Repair legislation is increasingly gaining traction around the world, as customers demand the opportunity to make the most out of their electronic devices. But what is holding up the legal side of the battle? And what is being done in the meantime to extend the life of products?

Mobile handsets locked to a particular network are becoming a thing of the past, as customers increasingly seek the freedom to move providers as they see fit. How are lawmakers around the world dealing with the matter, and why are service providers so reluctant?

Next year, WhatsApp will switch to a conversation-based pricing model for its Business app, charging companies per customer interaction. Could this model be the solution to its monetisation problem? And what can telcos learn about this value or outcome-based approach?

Consumer psychology won’t let you brainwash customers into becoming loyal consumers, but it offers important lessons for subscription companies in designing their products and customer experience. We take a deep dive into the psychology of subscriptions, and try to separate the useful hacks from the useless hokum.