Cerillion Blog

The Cerillion Blog provides a regular feed of company news, industry insight and informed opinion, all delivered by a team of recognised experts from across the company

Showing 2 posts for date: September, 2020 (Reset)

Social as a Service? Twitter considers introducing subscriptions

Facing falling ad revenues, Twitter is looking at introducing a premium subscription option to its platform. How viable is a subscription social network? And what can we learn from previous attempts at such a model?

Zombie accounts and dark patterns: the ethics of billing inactive customers

With Netflix announcing their decision to close the accounts of inactive customers, should other subscription businesses reconsider how they deal with “zombie accounts” who pay their fees but don’t engage with a service? Is the decision a strictly moral choice, or is there a financial benefit behind it too?

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