Cerillion Blog
The Cerillion Blog provides a regular feed of company news, industry insight and informed opinion, all delivered by a team of recognised experts from across the company
CSPs rolling out new CCAPS offerings to boost ARPUs and customer satisfaction
As an increasing range of services are provided digitally, customers need increased protection for their devices, connections and personal data. How can Connected Customer Assurance & Protection Services (CCAPS) provide effective security against complex online risks?
World Economic Forum 2021: Circular economy and “The Great Reset”
Subscriptions are high on the agenda of the World Economic Forum, as part of their strategy for a Great Reset of global capitalism. How will subscriptions be integral to a circular economy? And will not owning anything really make everyone happy?
How often should subscription businesses bill their customers?
When deciding how often to bill customers, subscription companies must juggle a range of factors to ensure a steady income without pricing out new users. Which options are available, and what are the benefits and drawbacks of each approach?
To bill, or not to bill, that is the question
There is a common misconception that recurring billing and recurring payments are one and the same thing – a misunderstanding that can have profound implications on the likelihood of subscription success. Dominic Smith runs through the key differences between billing and payments, and explains why companies embarking on a subscription model need to look carefully at their recurring billing needs to avoid a Winter of Discontent.