Cerillion Blog

The Cerillion Blog provides a regular feed of company news, industry insight and informed opinion, all delivered by a team of recognised experts from across the company

Showing 1 post for tag: "Alibaba" (Reset)

Facebook brings conversation-based pricing to WhatsApp Business

Next year, WhatsApp will switch to a conversation-based pricing model for its Business app, charging companies per customer interaction. Could this model be the solution to its monetisation problem? And what can telcos learn about this value or outcome-based approach?

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