Cerillion Blog

Dynamic pricing has left many looking back in anger lately, with some brandishing the practice as unfair. However, dynamic pricing is all around us, and can often be beneficial to all parties - how can telcos ensure that customers see it that way too?

Tensions between telcos and Big Tech companies are reaching fever pitch as CSPs demand fair compensation for their massive investments in infrastructure. We look at what Europe’s telecoms firms are asking for, and why them getting their way might not be the best outcome for customers.

There are rumours abound that Amazon is looking to partner with a major US telco to offer mobile services through Prime. Is the Everything Store about to disrupt the market, or is this wild speculation – for the time being?

Should an hour of video or game streaming cost your customers more than an hour of WFH teleconferencing? Value-based pricing is the key to growing revenue with 5G – how can telcos price their services accordingly?

There’s a great deal that CSPs can learn from the humble barista when it comes to delivering a great customer experience. Ahead of our upcoming webinar, Omnisperience analyst, Georgina Elrington, outlines what the B2B sector can take from the world of B2C, and the microbusiness opportunity.

Data protection laws in the UK might be facing changes once more, including GDPR being thrown out after only three years. What’s motivating this review, and why may they not be in the best interests of consumers?

For digital-intensive businesses who live in fear of that next cloud services bill, FinOps offers a proactive solution, anticipating and integrating dynamic cloud usage into the development cycle. What are the key tenets of FinOps, and how can it radically improve your transformation efforts?

Retail was facing a reckoning – and then the pandemic struck. As businesses pivot their strategies to online business models, how are they making use of subscriptions to reinvigorate their offerings?

Making the switch from product sales to subscription services comes with the inherent risk of alienating your existing customer base. How can you encourage your customers to become subscribers, rather than one-off buyers? And what does “swallowing the fish” have to do with it?

We cast our minds back to the beginning of the year, once again, and to the five predictions that Cerillion made for the biggest trends for the subscription industry in 2020; how have recent developments treated these expectations over half a year later?

As we usher in a new decade for the subscription industry, there is no doubt that businesses in the space will find more ways to engage customers, create new revenue streams and innovate with unique approaches. Shashank Venkat looks into the trends that mark the beginnings of a period where the subscription model is poised to become the default for most businesses.

Fierce competition is driving down prices and creating a race to the bottom for mobile data services. How can telcos turn the tables and transform their fortunes? Dominic Smith investigates the business models and finds there are reasons for optimism.