Cerillion Blog
The Cerillion Blog provides a regular feed of company news, industry insight and informed opinion, all delivered by a team of recognised experts from across the company

The power of people: why it pays to take references and meet vendors’ customers
The process of upgrading your enterprise software is a significant time and money investment – why complicate it further by seeking out references? Richard Doughty looks at why you should seek out references, what you’ll get from it, and how to make the most of the opportunity.

Telco revenue growth: key drivers, competitive dynamics
As the telecoms industry searches for new sources of revenue, CSPs face mounting pressure to innovate while maintaining operational excellence. As emerging technologies and complex business models reshape the landscape, how can telcos drive sustainable revenue growth?

Enterprise UX: The Secret Weapon for B2B Success
Even the best enterprise software can be hampered by poor UX, creating a frustrating experience for employees and customers alike. Leonardo Hodgson digs into the importance of the B2B user experience and looks at how Cerillion is addressing the challenge of enterprise UX.

How Cerillion is filling the B2B Experience Gap
Investing in and reinventing your B2B customer experience isn’t without its challenges, but it needn’t be so tricky – Leonardo Hodgson, Senior Product Manager, explains how Cerillion’s pre-integrated product suite can help improve your customer experience.

The B2B Experience Gap: why EX is the new CX, and how to fix “the jalopy of the industry”
It was a B2B customer experience reunion as we brought back panellists from Omnisperience, OCX Cognition and Lumen Technologies for a webinar on how telcos can engage their customers and build more business. Check out the panellists’ key takeaways below, and then watch the full replay.

The B2B Experience Gap: what CSPs can learn from brilliant baristas
There’s a great deal that CSPs can learn from the humble barista when it comes to delivering a great customer experience. Ahead of our upcoming webinar, Omnisperience analyst, Georgina Elrington, outlines what the B2B sector can take from the world of B2C, and the microbusiness opportunity.

Delivering a digital experience for the customer of the future
In the digital age, customer experience is as vital an area for transformation as services and infrastructure. What lessons can telcos carry over from B2C into the B2B market? Read the highlights from our recent Total Telecom Congress panel discussion.

How often should subscription businesses bill their customers?
When deciding how often to bill customers, subscription companies must juggle a range of factors to ensure a steady income without pricing out new users. Which options are available, and what are the benefits and drawbacks of each approach?