Cerillion Blog
The Cerillion Blog provides a regular feed of company news, industry insight and informed opinion, all delivered by a team of recognised experts from across the company

Zombie accounts and dark patterns: the ethics of billing inactive customers
With Netflix announcing their decision to close the accounts of inactive customers, should other subscription businesses reconsider how they deal with “zombie accounts” who pay their fees but don’t engage with a service? Is the decision a strictly moral choice, or is there a financial benefit behind it too?

Coronavirus: how the telecoms world is answering the call
The global outbreak of novel coronavirus, or COVID-19, continues to dominate the news cycle, as it wreaks havoc on all aspects of life; the telecoms industry has been no different. With providers having their usual processes disrupted and users even more dependent on their communications services while in isolation, how is the industry responding to its greatest ever challenge?