Cerillion Blog

Despite the range of potential uses for emerging 5G technologies, consumers are still largely in the dark. How can telcos better advertise the benefits of 5G based on where customers see value?

Private 5G networks, rural broadband, base stations in space, and more – how well have our predictions for this year’s Top Telecoms Trends held up so far?

After a year of unforeseen global disruption, we look ahead to what is in store for the telecoms sector in 2021, a year that will be defined by recovery and resilience, and ask what major developments will come to define the industry.

With a variety of factors leaving consumers still largely in the dark as to the promises of 5G, how can DSPs address this failure to communicate and convey its full potential? Guest blogger Teresa Cottam of Omnisperience examines a new approach to customer engagement.