Cerillion Blog
The Cerillion Blog provides a regular feed of company news, industry insight and informed opinion, all delivered by a team of recognised experts from across the company

Does the Online Safety Bill spell the end for WhatsApp in the UK?
The Online Safety Bill is back, putting end-to-end encryption in the UK under risk in the name of child safety. Why could the bill lead to WhatsApp leaving the country, and is there another way to protect users and their private communications?

Are we one step closer to Rich Communication Services for all?
Are we getting closer to interoperability between messaging services? Will Rich Communication Services (RCS) be the key to breaking down the barriers between competing technologies, or will industry rivalries threaten to sink the whole matter?

Facebook brings conversation-based pricing to WhatsApp Business
Next year, WhatsApp will switch to a conversation-based pricing model for its Business app, charging companies per customer interaction. Could this model be the solution to its monetisation problem? And what can telcos learn about this value or outcome-based approach?