Cerillion Blog
The Cerillion Blog provides a regular feed of company news, industry insight and informed opinion, all delivered by a team of recognised experts from across the company

Has dynamic pricing gone too far? Definitely, maybe
Dynamic pricing has left many looking back in anger lately, with some brandishing the practice as unfair. However, dynamic pricing is all around us, and can often be beneficial to all parties - how can telcos ensure that customers see it that way too?

Trust, but verify: the risks and rewards of vendor relationships
Partnering with a vendor opens up your business to new collaborative opportunities, but also brings new risks to the integrity of your organisation. When choosing a new supplier, what must companies do to ensure their networks and BSS/OSS remain secure and their reputations intact?

Journey to the West? Can a WeChat-style superapp change telecoms as we know it?
Will we one day access all our lifestyle services from a single mobile app? Having taken Asian markets by storm, can all-encompassing superapps work in the West too? And is there room in this ever-expanding market for telcos to get involved?

“Do I feel lucky?” Well do ya, punk? Why MoviePass’ subscription service failed
For all the success stories of the booming subscription industry, we cannot forget there are some high-profile failures of the model too. MoviePass, the cinema ticket subscription service, was once the stuff that dreams are made of; now it’s a business for ants. Adam Hughes performs the post-mortem on this now-bankrupt cinema subscription service to see what their mistakes could mean for other subscription businesses.