Cerillion Blog

In his latest article in a series on creating compelling customer experiences, Tiago Lopes explores the aspect of customer communications, and looks at how to keep your outbound correspondence and inbound channels engaging and informative without becoming overwhelming.

Communications-Platform-as-a-Service (CPaaS) offers businesses pre-built applications, customisation options, and scalability without the need for costly infrastructure. How can businesses leverage CPaaS to enhance customer experiences, reduce costs, and facilitate growth in new markets?

The Online Safety Bill is back, putting end-to-end encryption in the UK under risk in the name of child safety. Why could the bill lead to WhatsApp leaving the country, and is there another way to protect users and their private communications?

Should an hour of video or game streaming cost your customers more than an hour of WFH teleconferencing? Value-based pricing is the key to growing revenue with 5G – how can telcos price their services accordingly?

Are we getting closer to interoperability between messaging services? Will Rich Communication Services (RCS) be the key to breaking down the barriers between competing technologies, or will industry rivalries threaten to sink the whole matter?

Phone calls are out – and yet, voice is reaching new levels of popularity. What’s driving this change in how we communicate? And why is Cambodia responsible for half of all Facebook Messenger calls?

In case you hadn’t noticed – Facebook was hit by a vast service outage two weeks ago. Why might such an outage become more likely in the future, and what should businesses do to mitigate the risk? Brian Coombs explains.

When it comes to pricing mobile services, telcos are in a spot of bother, as revenue streams are not keeping pace with customer preferences. How are services being priced now, and what can providers do to remedy this?

Next year, WhatsApp will switch to a conversation-based pricing model for its Business app, charging companies per customer interaction. Could this model be the solution to its monetisation problem? And what can telcos learn about this value or outcome-based approach?

The global outbreak of novel coronavirus, or COVID-19, continues to dominate the news cycle, as it wreaks havoc on all aspects of life; the telecoms industry has been no different. With providers having their usual processes disrupted and users even more dependent on their communications services while in isolation, how is the industry responding to its greatest ever challenge?

AT&T, Sprint, T-Mobile and Verizon have formed the Cross-Carrier Messaging Initiative in a bid to make a strong case for the Rich Communications Services (RCS) standard yet again. Can RCS garner mainstream adoption?