Cerillion Blog

Despite the importance of protecting personal data being high on everyone’s minds, valuable information on all of us generated by and stored on our phones has never been more vulnerable. How is our data being used and abused, and can users see some of that value themselves?

Consumer psychology won’t let you brainwash customers into becoming loyal consumers, but it offers important lessons for subscription companies in designing their products and customer experience. We take a deep dive into the psychology of subscriptions, and try to separate the useful hacks from the useless hokum.