Cerillion Blog

Consumer psychology won’t let you brainwash customers into becoming loyal consumers, but it offers important lessons for subscription companies in designing their products and customer experience. We take a deep dive into the psychology of subscriptions, and try to separate the useful hacks from the useless hokum.

The COVID pandemic has exposed the challenges that the telecoms industry was already facing. Rupali Srivastava explores the issues the crisis has highlighted, and how telcos can insulate themselves from further troubles.