Cerillion Blog

A product catalogue designed for swift discovery removes friction from sales and supports growth for both new and existing customers. As part of his series on the digital customer experience, Tiago Lopes considers how to continue the digital journey with a finely-tuned product catalogue and value-added non-telco products.

In his latest article in a series on creating compelling customer experiences, Tiago Lopes explores the aspect of customer communications, and looks at how to keep your outbound correspondence and inbound channels engaging and informative without becoming overwhelming.

Investing in and reinventing your B2B customer experience isn’t without its challenges, but it needn’t be so tricky – Leonardo Hodgson, Senior Product Manager, explains how Cerillion’s pre-integrated product suite can help improve your customer experience.

It was a B2B customer experience reunion as we brought back panellists from Omnisperience, OCX Cognition and Lumen Technologies for a webinar on how telcos can engage their customers and build more business. Check out the panellists’ key takeaways below, and then watch the full replay.

There’s a great deal that CSPs can learn from the humble barista when it comes to delivering a great customer experience. Ahead of our upcoming webinar, Omnisperience analyst, Georgina Elrington, outlines what the B2B sector can take from the world of B2C, and the microbusiness opportunity.

After being rapidly adopted as a necessity during the COVID-19 pandemic, self-service is here to stay. What options are now available and viable, and how do customers feel about doing the heavy lifting themselves?

In the digital age, customer experience is as vital an area for transformation as services and infrastructure. What lessons can telcos carry over from B2C into the B2B market? Read the highlights from our recent Total Telecom Congress panel discussion.

With Netflix announcing their decision to close the accounts of inactive customers, should other subscription businesses reconsider how they deal with “zombie accounts” who pay their fees but don’t engage with a service? Is the decision a strictly moral choice, or is there a financial benefit behind it too?

Ofcom has introduced new rules to crack down on unfair mobile & broadband contract price schemes, and ensure customers know that they’re on the best deal; what effect will these changes have on consumers and CSPs?

Big Data holds the key to optimising telecoms business processes and driving efficiencies across them. But the ever-increasing volume of data means that it's becoming more difficult to harness insights from this data. So how can telcos tackle this? Data visualisation holds the key, argues Alistair Carwardine.