Cerillion Blog

The Cerillion Blog provides a regular feed of company news, industry insight and informed opinion, all delivered by a team of recognised experts from across the company

Showing 2 posts for tag: "free trials" (Reset)

Subscription Traps: when taking advantage of a free offer takes advantage of you

Have you ever signed up for a free service, only to find yourself caught in a subscription you never asked for? Subscription traps are the latest dubious consumer practice being tackled by the authorities – how do companies create these subscription traps, and what can CSPs do to help prevent them?

Free trials: something for nothing, or trial and error?

With an overabundance of subscription offerings all vying for the attention of potential customers, businesses must ensure that their free trials, the gateway to their service for many, provide a rounded customer experience without misleading expectations. How can subscription businesses accomplish this – and leave them wanting more?

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