Cerillion Blog

Consumer psychology won’t let you brainwash customers into becoming loyal consumers, but it offers important lessons for subscription companies in designing their products and customer experience. We take a deep dive into the psychology of subscriptions, and try to separate the useful hacks from the useless hokum.

Millennials and Generation Z account for a significant majority of users of subscription services. As their share of the public spend increases, how can businesses ensure their offerings meet the expectations of this diverse, difficult audience?