Cerillion Blog
The Cerillion Blog provides a regular feed of company news, industry insight and informed opinion, all delivered by a team of recognised experts from across the company

Automation automation automation: the key to IoT monetisation
How can telcos turn billions of IoT connections into revenues to match? In his latest industry panel debate, Cerillion’s Richard Doughty talks strategies and opportunities for monetising the Internet of Things, and how providers can be more than just a dumb pipe.

The five challenges of moving to usage-based billing
Moving your business to usage-based billing is not without its perils – from how you implement it in your subscription plans, to whether your customers take the change kindly. Here are five common challenges that every business must overcome to shift successfully to a usage-based pricing model.

Building a better future for the media and entertainment industry
The media and entertainment industry is fraught with multiple challenges. Declining sales, low advertising revenues, changing consumer preferences and digital transformation are all posing questions for the industry. So, what’s the road ahead? Shashank Venkat explores.