Cerillion Blog

There is a common misconception that recurring billing and recurring payments are one and the same thing – a misunderstanding that can have profound implications on the likelihood of subscription success. Dominic Smith runs through the key differences between billing and payments, and explains why companies embarking on a subscription model need to look carefully at their recurring billing needs to avoid a Winter of Discontent.

Once the standard-bearers of subscriptions, print newspaper revenues are increasingly under threat in an ever more competitive market of 24-hour and online news. With papers betting big on digital subscriptions to keep the presses running, what strategies are the biggest publications adopting to avoid becoming tomorrow’s fish and chip paper?

Despite all the focus on the business dividends, it’s the consumer who is the ultimate beneficiary of the subscription billing model. While subscriptions have been around for decades, the unprecedented level of service control now offered has not. But beyond the mere convenience, what are the biggest benefits of subscriptions for customers?

The subscription model is all about putting subscribers first and having a ‘grace period’ for payments and renewals is another way to show customers that your subscription business cares about them. In fact, Apple has recently rolled out this feature for App Store subscriptions highlighting its significance.

The healthcare sector is perfectly poised for subscriptions, and there is plenty of room for growth among the different areas of the industry. Faisal Hasan examines the reasons why subscriptions are a natural fit for the healthcare industry and looks at some successful examples.