Cerillion Blog
The Cerillion Blog provides a regular feed of company news, industry insight and informed opinion, all delivered by a team of recognised experts from across the company
Shaping customer experiences through product catalogue evolution
A product catalogue designed for swift discovery removes friction from sales and supports growth for both new and existing customers. As part of his series on the digital customer experience, Tiago Lopes considers how to continue the digital journey with a finely-tuned product catalogue and value-added non-telco products.
Engaging your customers effectively: the art of communication
In his latest article in a series on creating compelling customer experiences, Tiago Lopes explores the aspect of customer communications, and looks at how to keep your outbound correspondence and inbound channels engaging and informative without becoming overwhelming.
Addressing the market of digital-first users
From cost-saving strategies to challenges in customer experience, the telecoms industry is adapting to a world driven by social media and digital commerce. Are CSPs equipped to meet the demands of this new era? In the first blog of a new series, Tiago Lopes examines the changing digital landscape and explores strategies for delivering exceptional customer experiences.