Cerillion Blog

With a variety of factors leaving consumers still largely in the dark as to the promises of 5G, how can DSPs address this failure to communicate and convey its full potential? Guest blogger Teresa Cottam of Omnisperience examines a new approach to customer engagement.

Service providers are outdoing one another to make 5G and FTTP announcements. But where are the new revenues going to come from to pay for these investments? Many are turning their attention to the business market. But with more people working from home - either for environmental reasons or, latterly, for business continuity purposes during the global coronavirus crisis – and many others becoming entrepreneurs or juggling side gigs, the business market itself is changing. Guest blogger, Teresa Cottam, looks at these changes and offers some pointers as to how to position for the new opportunities being presented.