Cerillion Blog

As we usher in a new decade for the subscription industry, there is no doubt that businesses in the space will find more ways to engage customers, create new revenue streams and innovate with unique approaches. Shashank Venkat looks into the trends that mark the beginnings of a period where the subscription model is poised to become the default for most businesses.

AT&T has joined the likes of T-Mobile, Verizon and Sprint in launching the commercial rollout of its 5G network in the US. Starting with 10 cities, the telco is aiming for nationwide coverage in the first half of 2020.

Recently, Vodafone surprised the telecoms industry by announcing that it is thinking about shifting its entire European mobile sites to Open Radio Access Network (OpenRAN) technology. MTN has also announced a new partnership with Parallel Wireless to deploy 5,000 OpenRAN sites in Africa. Is this the spark OpenRAN needs to succeed?

AT&T, Sprint, T-Mobile and Verizon have formed the Cross-Carrier Messaging Initiative in a bid to make a strong case for the Rich Communications Services (RCS) standard yet again. Can RCS garner mainstream adoption?

Telcos are slowly warming up to the potential of Open Radio Access Networks (OpenRAN). Vodafone recently became the first telco in the UK to start OpenRAN trials.

The subscription model is all about putting subscribers first and having a ‘grace period’ for payments and renewals is another way to show customers that your subscription business cares about them. In fact, Apple has recently rolled out this feature for App Store subscriptions highlighting its significance.

A new Gartner report has indicated that 5G infrastructure spend is set to boom over the next 12 months. With investments in 5G expected to generate significant returns, will the telecoms industry finally see a resurgence?

The iPhone may be Apple’s biggest talking point, but another less spoken about business segment is slowly becoming a cash cow for the company. Shashank Venkat investigates Apple’s growing services business.

In line with the EU’s vision for a digital single market, new digital media portability rules have come into force from this month. The regulation mandates that paid online content providers such as Netflix and Amazon Prime Video must offer cross-border portability to their subscribers. Shashank Venkat presents the details.

Blockchain technology holds great potential for various industries, including the telecoms sector. Telcoin, a new cryptocurrency company which recently became an official member of the GSMA, aims to bridge the gap that exists between telcos and blockchain technology. So, what’s the project all about? Shashank Venkat presents the details.

Erstwhile photography giant Kodak has just announced an Initial Coin Offering (ICO). Will this help Kodak with its brand revival and bring digital rights management based on blockchain into the mainstream? Shashank Venkat explores.

There seems to be a growing perception that if software is offered through the cloud it comes with no cost or at a very low cost. Richard Doughty, Business Development Director at Cerillion, debunks this myth in an interview with Shashank Venkat.

Internet giants such as Netflix, Facebook and Google, among others, have formed an unlikely coalition to go all out against the Federal Communications Commission’s proposed repeal of existing net neutrality provisions. Should subscribers to digital streaming services start to worry? Shashank Venkat finds out.

The media and entertainment industry is fraught with multiple challenges. Declining sales, low advertising revenues, changing consumer preferences and digital transformation are all posing questions for the industry. So, what’s the road ahead? Shashank Venkat explores.