Cerillion Blog
The Cerillion Blog provides a regular feed of company news, industry insight and informed opinion, all delivered by a team of recognised experts from across the company
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FinOps: an industry primer
For digital-intensive businesses who live in fear of that next cloud services bill, FinOps offers a proactive solution, anticipating and integrating dynamic cloud usage into the development cycle. What are the key tenets of FinOps, and how can it radically improve your transformation efforts?
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The Metaverse: where is telecom’s place within “the next Internet”?
It sounds like it’s been ripped from the pages of science fiction – and really, it has – but the Metaverse is being lauded by some as the next phase of communications, offering enhanced online experiences in a shared virtual environment. What role will telco firms play in this possible future?
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The safety net: cybersecurity, telecoms, and remote working
With work-from-home becoming an increasingly appealing prospect in the long term, telecoms companies must guarantee that their remote cybersecurity systems are just as robust as their in-house provisions. What can telcos do to shield themselves from attack?
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Fight For Your Right to Repair
Right to Repair legislation is increasingly gaining traction around the world, as customers demand the opportunity to make the most out of their electronic devices. But what is holding up the legal side of the battle? And what is being done in the meantime to extend the life of products?
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Is it almost time up for SIM-locked handsets?
Mobile handsets locked to a particular network are becoming a thing of the past, as customers increasingly seek the freedom to move providers as they see fit. How are lawmakers around the world dealing with the matter, and why are service providers so reluctant?
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Facebook brings conversation-based pricing to WhatsApp Business
Next year, WhatsApp will switch to a conversation-based pricing model for its Business app, charging companies per customer interaction. Could this model be the solution to its monetisation problem? And what can telcos learn about this value or outcome-based approach?
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The psychology of subscriptions
Consumer psychology won’t let you brainwash customers into becoming loyal consumers, but it offers important lessons for subscription companies in designing their products and customer experience. We take a deep dive into the psychology of subscriptions, and try to separate the useful hacks from the useless hokum.
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Low-income broadband: should telcos be obliged to provide?
Internet connectivity is increasingly being considered a utility, alongside gas, electricity, and water – but as a recent New York lawsuit has highlighted, telcos aren’t so excited by this news. To what extent should they be required to provide access to those on low incomes?
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How TM Forum Open APIs are accelerating innovation & delivery at Cerillion
We all use APIs on a daily basis, without even realising; from signing into websites with a social media account to making payments online. Brian Coombs, Cerillion's Product Director, explains how TM Forum Open APIs are powering Cerillion products and continue to drive innovation.
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Payment declines: how to fight back
More than a minor annoyance, payment declines are enough to halt a significant number of your online sales in their tracks. What can merchants do to protect themselves from the effects of these errors and safeguard their revenues, particularly when it comes to subscriptions?
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The five challenges of moving to usage-based billing
Moving your business to usage-based billing is not without its perils – from how you implement it in your subscription plans, to whether your customers take the change kindly. Here are five common challenges that every business must overcome to shift successfully to a usage-based pricing model.
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How can Managed Services help your business?
Though Managed Services have been around for years, the impact of the coronavirus pandemic and a rapidly changing telecoms landscape is generating renewed interest in this key IT strategy. What makes Managed Services such an attractive proposition for CSPs now?
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CSPs rolling out new CCAPS offerings to boost ARPUs and customer satisfaction
As an increasing range of services are provided digitally, customers need increased protection for their devices, connections and personal data. How can Connected Customer Assurance & Protection Services (CCAPS) provide effective security against complex online risks?
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World Economic Forum 2021: Circular economy and “The Great Reset”
Subscriptions are high on the agenda of the World Economic Forum, as part of their strategy for a Great Reset of global capitalism. How will subscriptions be integral to a circular economy? And will not owning anything really make everyone happy?
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How often should subscription businesses bill their customers?
When deciding how often to bill customers, subscription companies must juggle a range of factors to ensure a steady income without pricing out new users. Which options are available, and what are the benefits and drawbacks of each approach?
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To bill, or not to bill, that is the question
There is a common misconception that recurring billing and recurring payments are one and the same thing – a misunderstanding that can have profound implications on the likelihood of subscription success. Dominic Smith runs through the key differences between billing and payments, and explains why companies embarking on a subscription model need to look carefully at their recurring billing needs to avoid a Winter of Discontent.
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Why communication is the key to unlocking 5G value
With a variety of factors leaving consumers still largely in the dark as to the promises of 5G, how can DSPs address this failure to communicate and convey its full potential? Guest blogger Teresa Cottam of Omnisperience examines a new approach to customer engagement.
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Swallowing the fish: the risks of transforming your service into a subscription
Making the switch from product sales to subscription services comes with the inherent risk of alienating your existing customer base. How can you encourage your customers to become subscribers, rather than one-off buyers? And what does “swallowing the fish” have to do with it?