Account-based Marketing Specialist

Location: London

Job Description

If you live and breathe account-based marketing, we want to talk to you. We are looking for an Account-based Marketing Specialist to develop, implement, track and optimise our account-based marketing campaigns across email and digital channels. Promoting an exciting suite of B2B SaaS solutions to the telecoms market, you will drive Account-based Marketing programmes and new lead generation, providing the crucial bridge between marketing and sales.

Role and responsibilities:

Design and deliver Account-based Marketing (ABM) programmes
Collaborate with Sales team to agree and prioritise target accounts
Identify key stakeholders and account pain points to create personalised content and dedicated landing pages
Plan and execute ABM campaigns, including email sequences, social media, paid ads and retargeting
Measure and report performance of ABM campaigns, including account engagement scoring and pipeline generated
Identify trends and insights, and optimise spend and performance based on the insights
Collaborate with internal teams and 3rd party suppliers to create and curate content, landing pages and optimise user experience

This is a hands-on role in a dynamic enterprise software company, with the opportunity to drive business growth in the digital economy.

Education, qualifications & special training:

Educated to degree level (or equivalent) Minimum of 2:1 in Marketing or a related field.

Required skills and experience - technical/professional:

*Essential*	*Desirable*
3-5 years of experience in B2B software marketing Minimum 1-2 years delivering Account-based Marketing (ABM) programmes Demonstrable experience managing marketing databases, email and social media campaigns Highly creative with experience in identifying target audiences and pain points, and devising digital campaigns that engage, inform and motivate Experience with A/B testing and campaign optimisation Hands-on experience of using CRM systems (e.g. Salesforce) Experience working with email marketing platforms (e.g. Dotdigital, MailChimp) Proficient using Microsoft Office products (Word, Excel, PowerPoint, etc)	Experience working with specialist ABM platforms (e.g. 6sense, Demandbase) Experience working with Marketing Automation and Conversational Marketing tools Experience working with website content management systems (CMS) Knowledge of website analytics tools (e.g. Google Analytics)

Essential

Desirable

3-5 years of experience in B2B software marketing
Minimum 1-2 years delivering Account-based Marketing (ABM) programmes
Demonstrable experience managing marketing databases, email and social media campaigns
Highly creative with experience in identifying target audiences and pain points, and devising digital campaigns that engage, inform and motivate
Experience with A/B testing and campaign optimisation
Hands-on experience of using CRM systems (e.g. Salesforce)
Experience working with email marketing platforms (e.g. Dotdigital, MailChimp)
Proficient using Microsoft Office products (Word, Excel, PowerPoint, etc)

Experience working with specialist ABM platforms (e.g. 6sense, Demandbase)
Experience working with Marketing Automation and Conversational Marketing tools
Experience working with website content management systems (CMS)
Knowledge of website analytics tools (e.g. Google Analytics)

Required skills and experience - behavioural:

Essential	Desirable
Excellent verbal and written communication skills in English Strong analytical skills and data-driven thinking Attention to detail Well organised and self-motivated Thrive on ownership and responsibility	Additional Languages

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Account-based Marketing Specialist

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