Cerillion Blog - E-Commerce

Customers want a centralised content hub to help manage and pay for all their subscriptions – and they want their mobile or broadband provider to run it. Would this be a good move for telcos, and would streamers be the bigger winners?

A product catalogue designed for swift discovery removes friction from sales and supports growth for both new and existing customers. As part of his series on the digital customer experience, Tiago Lopes considers how to continue the digital journey with a finely-tuned product catalogue and value-added non-telco products.

There are rumours abound that Amazon is looking to partner with a major US telco to offer mobile services through Prime. Is the Everything Store about to disrupt the market, or is this wild speculation – for the time being?

Will we one day access all our lifestyle services from a single mobile app? Having taken Asian markets by storm, can all-encompassing superapps work in the West too? And is there room in this ever-expanding market for telcos to get involved?

Superapps, Total Experience, the changing role of Systems Integrators – we revisit our predictions from earlier this year for 2022’s top telecoms industry trends to see how our expectations have been met so far.

Did Britain’s biggest network operators engage in a “shadowy” conspiracy to consolidate the handset sales market, leading to the collapse of retailer Phones4U in 2014? As a major trial investigates these seismic claims, we take a look at independent mobile retailers, and how they’re resisting declining high street sales.

Is it time to get bearish or bullish with telecoms stocks? While we won’t advise you where to invest, we can answer the question – what do recent quarterly reports say about the state of the sector in the first three months of the year?

Have you ever signed up for a free service, only to find yourself caught in a subscription you never asked for? Subscription traps are the latest dubious consumer practice being tackled by the authorities – how do companies create these subscription traps, and what can CSPs do to help prevent them?

Is there trouble in cyberspace, or is the metaverse a brave new world for tech? Musaddik Ahmed takes another look at the metaverse, and the promises of blockchain for telecoms and digital ownership.