Cerillion Blog
Media & Publishing
Top Five Subscription Business Trends for 2020
As we usher in a new decade for the subscription industry, there is no doubt that businesses in the space will find more ways to engage customers, create new revenue streams and innovate with unique approaches. Shashank Venkat looks into the trends that mark the beginnings of a period where the subscription model is poised to become the default for most businesses.
Building a better future for the media and entertainment industry
The media and entertainment industry is fraught with multiple challenges. Declining sales, low advertising revenues, changing consumer preferences and digital transformation are all posing questions for the industry. So, what’s the road ahead? Shashank Venkat explores.