Transforming telecoms product creation with GenAI
Take your first step into GenAI-powered telco operations by leveraging text, voice and image recognition to accelerate product, package and workflow creation.
Whether it be internal productivity gains, natural language processing or automated customer care, generative AI (GenAI) is driving new business use cases across the entire tech sector and beyond.
CSPs are looking to harness GenAI to open up new business use cases and revenue streams, but too often, what’s touted as game-changing AI is simply a case of AI-washing of already-existing services, or simple GPT wrappers which promise to upend business processes but without addressing the root causes of problems.
The challenges of telecoms product creation
Telcos already face great difficulty in translating a marketing idea for a new product or promotion into the corresponding BSS/OSS configuration, compared with their more agile, digital competitors, who can hit the ground running much more quickly.
In fact, a new idea may never even be tried because everyone knows it will take too long to build, test and launch, stifled by legacy systems and processes, meaning incumbents fall further behind the competition, lose market share, and generate friction between their marketing and BSS teams.
How much of the AI hype is translating into practical use cases rather than just VC-friendly marketing bluster? As we explored in our examination of a potential all-AI telco, it’s likely to be some time before we see GenAI completely transform telecoms businesses. Nevertheless, there’s a remarkable opportunity for significant improvement right now, by integrating AI-powered solutions into their BSS/OSS applications.
Streamlining processes with GenAI
Leveraging foundation LLMs, users can now create new products and packages using text, voice or image recognition, dramatically simplifying the product development lifecycle and democratising access to the product catalogue.
With text and voice instructions, users simply describe what they want to create using natural language, and the LLM interprets these instructions and creates the corresponding product configuration in a matter of seconds, ready for validation, testing and launch:
Now, with image recognition, users can also upload images from which new products or packages will be automatically created, massively cutting down on product development time:
Users can even combine image recognition and natural language to further modify or accelerate their product ideas.
Furthermore, these same capabilities can be extended to key business processes including order management, service orchestration and network service delivery. Users can create new workflows straight from pictures or swim-lane diagrams, reducing provisioning errors on complex products, and bringing down time-to-market considerably.
However, with the rapidly evolving landscape of GenAI, it is vital that CSPs don’t lock themselves into a single LLM, and BSS/OSS suppliers must remain open to work with multiple providers too. All this is accomplished through a generic architecture, that allows for integration with several LLMs via API, including GPT, Claude and Gemini, based on business needs:
Incorporating GenAI into the process of building and launching new products and services is a practical first step towards wider AI integration within CSP businesses, offering measurable outcomes and tangible benefits, rather than buzzword compliance.
It also does not involve any personal data, alleviating any concerns about data privacy and security. However, with the speed of evolution of open source LLMs, we expect that these will soon be sufficiently powerful for CSPs to easily run their own private instances to incorporate customer and internal data, while ensuring that data sovereignty is maintained.
By removing the dependency on IT and technically minded teams, GenAI can streamline the product creation process and put business users in full control of the product lifecycle, empowering them to easily build and configure new offerings, accelerating time-to-market and enhancing the user experience.
Can your marketing team go straight from whiteboard brainstorming to product creation?
Get in touch today to learn more about our GenAI-powered Enterprise Product Catalogue and to book your own personalised demo.