Cerillion Blog

In case you hadn’t noticed – Facebook was hit by a vast service outage two weeks ago. Why might such an outage become more likely in the future, and what should businesses do to mitigate the risk? Brian Coombs explains.

Next year, WhatsApp will switch to a conversation-based pricing model for its Business app, charging companies per customer interaction. Could this model be the solution to its monetisation problem? And what can telcos learn about this value or outcome-based approach?

Consumer psychology won’t let you brainwash customers into becoming loyal consumers, but it offers important lessons for subscription companies in designing their products and customer experience. We take a deep dive into the psychology of subscriptions, and try to separate the useful hacks from the useless hokum.

More than a minor annoyance, payment declines are enough to halt a significant number of your online sales in their tracks. What can merchants do to protect themselves from the effects of these errors and safeguard their revenues, particularly when it comes to subscriptions?

Mobile money is driving payments and money transfers across the developing world, bringing financial inclusion to billions of new customers. How does it differ from mobile banking, and what are its limitations?

Retail was facing a reckoning – and then the pandemic struck. As businesses pivot their strategies to online business models, how are they making use of subscriptions to reinvigorate their offerings?

With an overabundance of subscription offerings all vying for the attention of potential customers, businesses must ensure that their free trials, the gateway to their service for many, provide a rounded customer experience without misleading expectations. How can subscription businesses accomplish this – and leave them wanting more?

With Netflix announcing their decision to close the accounts of inactive customers, should other subscription businesses reconsider how they deal with “zombie accounts” who pay their fees but don’t engage with a service? Is the decision a strictly moral choice, or is there a financial benefit behind it too?

We cast our minds back to the beginning of the year, once again, and to the five predictions that Cerillion made for the biggest trends for the subscription industry in 2020; how have recent developments treated these expectations over half a year later?

Millennials and Generation Z account for a significant majority of users of subscription services. As their share of the public spend increases, how can businesses ensure their offerings meet the expectations of this diverse, difficult audience?