Cerillion Blog

As the coronavirus pandemic continues to bite into everyday lives, consumption habits have been massively upended by closures and social distancing measures. We’ve previously covered how the telecoms world is faring amidst the COVID-19 pandemic, but how are the many subscription services responding in this time of crisis, and what lessons are there in these cases?

Despite all the focus on the business dividends, it’s the consumer who is the ultimate beneficiary of the subscription billing model. While subscriptions have been around for decades, the unprecedented level of service control now offered has not. But beyond the mere convenience, what are the biggest benefits of subscriptions for customers?

As we usher in a new decade for the subscription industry, there is no doubt that businesses in the space will find more ways to engage customers, create new revenue streams and innovate with unique approaches. Shashank Venkat looks into the trends that mark the beginnings of a period where the subscription model is poised to become the default for most businesses.