Cerillion Blog

As an increasing range of services are provided digitally, customers need increased protection for their devices, connections and personal data. How can Connected Customer Assurance & Protection Services (CCAPS) provide effective security against complex online risks?

When deciding how often to bill customers, subscription companies must juggle a range of factors to ensure a steady income without pricing out new users. Which options are available, and what are the benefits and drawbacks of each approach?

After a year of unforeseen global disruption, we look ahead to what is in store for the telecoms sector in 2021, a year that will be defined by recovery and resilience, and ask what major developments will come to define the industry.

There is a common misconception that recurring billing and recurring payments are one and the same thing – a misunderstanding that can have profound implications on the likelihood of subscription success. Dominic Smith runs through the key differences between billing and payments, and explains why companies embarking on a subscription model need to look carefully at their recurring billing needs to avoid a Winter of Discontent.

With a variety of factors leaving consumers still largely in the dark as to the promises of 5G, how can DSPs address this failure to communicate and convey its full potential? Guest blogger Teresa Cottam of Omnisperience examines a new approach to customer engagement.

Making the switch from product sales to subscription services comes with the inherent risk of alienating your existing customer base. How can you encourage your customers to become subscribers, rather than one-off buyers? And what does “swallowing the fish” have to do with it?

With more and more enterprises turning to multiple cloud services, a move to distributed cloud set-ups becomes increasingly likely – perhaps even necessary. What are the differences between these two discrete cloud implementations, and what are the relative benefits and drawbacks of each approach? Cerillion Product Director Brian Coombs writes.

Large service providers are relying on smaller dealers and distributors to do the heavy lifting of product or service sales. How does a subscription billing system like Cerillion Skyline create a unified sales repository for these various resellers?

With Netflix announcing their decision to close the accounts of inactive customers, should other subscription businesses reconsider how they deal with “zombie accounts” who pay their fees but don’t engage with a service? Is the decision a strictly moral choice, or is there a financial benefit behind it too?

Now over half-way through 2020, a year that has seen massive disruption to traditional business operations, we take a look back at the predictions we made for the telecom sector’s trends and how those expectations have fared so far.