Cerillion Blog

Making the switch from product sales to subscription services comes with the inherent risk of alienating your existing customer base. How can you encourage your customers to become subscribers, rather than one-off buyers? And what does “swallowing the fish” have to do with it?

With more and more enterprises turning to multiple cloud services, a move to distributed cloud set-ups becomes increasingly likely – perhaps even necessary. What are the differences between these two discrete cloud implementations, and what are the relative benefits and drawbacks of each approach? Cerillion Product Director Brian Coombs writes.

Large service providers are relying on smaller dealers and distributors to do the heavy lifting of product or service sales. How does a subscription billing system like Cerillion Skyline create a unified sales repository for these various resellers?

With Netflix announcing their decision to close the accounts of inactive customers, should other subscription businesses reconsider how they deal with “zombie accounts” who pay their fees but don’t engage with a service? Is the decision a strictly moral choice, or is there a financial benefit behind it too?

Now over half-way through 2020, a year that has seen massive disruption to traditional business operations, we take a look back at the predictions we made for the telecom sector’s trends and how those expectations have fared so far.

In the second of a two-part examination on the environmental impact of the telecoms sector, we explore how businesses are making it easier for customers to do their part, including how CSPs can incentivise positive actions in customers.

Ofcom has introduced new rules to crack down on unfair mobile & broadband contract price schemes, and ensure customers know that they’re on the best deal; what effect will these changes have on consumers and CSPs?

Since its purchase by Microsoft in 2011, Skype has struggled to capitalise on the proliferation of video conferencing over recent years, particularly during the COVID-19 pandemic. How did such a formerly ubiquitous service lose its edge over the market it once dominated?

The latest release of Cerillion Skyline, our subscription billing platform, introduces powerful balance management features, extending the monetisation capabilities of your usage-based services with the addition of flexible unit and money-based allowances.

As the coronavirus pandemic continues to bite into everyday lives, consumption habits have been massively upended by closures and social distancing measures. We’ve previously covered how the telecoms world is faring amidst the COVID-19 pandemic, but how are the many subscription services responding in this time of crisis, and what lessons are there in these cases?